Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.
View More Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky
Radico Khaitan partnered with Shah Rukh Khan, Aryan Khan’s D’YAVOL, and Nikhil Kamath to launch D’YAVOL Spirits, a new alcobev venture. They will create globally sourced, luxury spirits, starting with a tequila, aiming for international reach and cultural relevance, blending legacy with modern design.
View More Shah Rukh, son Aryan, Radico Khaitan’s Abhishek & Nikhil Kamath join hands to launch D’YAVOL spirits
NEW DELHI: Radico Khaitan, India’s leading distiller and spirits manufacturer — that has led country’s strong presence globally with its world-recgonised alcohol brands 8PM, Magic Moments,…
View More Sentiments of Indians close to heart, Radico Khaitan says withdrawing spirit Trikal
New Delhi: Radico Khaitan, the makers of the iconic Morpheus Brandy, announces the launch of Morpheus Super Premium Whisky, a fearless, full-bodied blend that celebrates…
View More Radico Khaitan Ignites the Whisky World with an Explosive Launch of Morpheus Super Premium Whisky
New Delhi: After the unprecedented success of Rampur Indian Single Malt, Radico Khaitan has taken yet another step in its premiumisation journey with the launch…
View More Radico Khaitan Introduces TRIKĀL Indian Single Malt – Eternal Whisky