New Delhi / Mumbai: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers (ABD), launches YELLO Designer Whisky, a…
View More ABD Maestro Launches YELLO Designer Whisky, A Bold Fusion of Scotch and Indian Malts
Radico Khaitan launched 1965 Spirit of Victory Espresso Coffee Premium Dark Rum, blending Indian dark rum with espresso. Debuting in Uttar Pradesh, with launches planned for Jharkhand and Haryana, the rum offers notes of coffee, mocha, caramel, and chocolate. It aims to appeal to modern consumers with premium packaging and a ₹950 price point (750ml).
View More Radico Khaitan Unveils 1965 Spirit of Victory Espresso Coffee Rum in Uttar Pradesh
Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.
View More Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky