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Radico Khaitan Unveils 1965 Spirit of Victory Espresso Coffee Rum in Uttar Pradesh

By TNI Team November 7, 2025 1965 Spirit of Victory 750ml bottle 8PM whisky alco-bev alcoholic beverages Amar Sinha aroma bold flavours brand portfolio caramel caramelised brown sugar Chief Operating Officer coffee rum coffee-infused rum coffee-inspired spirits coffee-led flavours contemporary experience courage craftsmanship dark chocolate truffle dark cocoa dark rum espresso Espresso Coffee Rum export finish flavour innovation flavour-forward spirits Guala cap haryana hazelnut heritage IMFL india Indian beverage industry Indian craftsmanship Indian market Indian rum Indian-made foreign liquor indulgent experience innovation Jaisalmer Indian Craft Gin Jharkhand launch luxury spirits Magic Moments Vodka Mocha modern consumers mono carton New Delhi palate premium blend Premium Dark Rum premium liquor premium market premium segment premium spirits premiumization pride Radico Khaitan Radico Khaitan Limited Rampur Distillery Rampur Indian Single Malt refined taste roasted coffee Royal Ranthambore Whisky Spirit of Victory range tasting notes textured bottle toffee Uttar Pradesh vanilla vanilla bean young consumers ₹950 price

Radico Khaitan launched 1965 Spirit of Victory Espresso Coffee Premium Dark Rum, blending Indian dark rum with espresso. Debuting in Uttar Pradesh, with launches planned for Jharkhand and Haryana, the rum offers notes of coffee, mocha, caramel, and chocolate. It aims to appeal to modern consumers with premium packaging and a ₹950 price point (750ml).

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Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky

By TNI Team October 16, 2025 Abhishek Khaitan alco-bev growth alco-bev industry Amar Sinha Be Your Dream bottle design Bourbon barrels brand philosophy brand success collector’s edition consumer engagement consumer response craftsmanship CSD supplier Delhi experiential marketing export markets festive gifting FY 2026 target goa gold foiling Greek God Morpheus haryana IMFL manufacturer India whisky market Indian grain spirit Indian liquor market Jaisalmer Craft Gin karnataka Kohinoor Reserve Rum limited edition pack luxury spirits market strategy Morpheus Luxury Whisky Morpheus rollout Morpheus Super Premium Whisky nationwide expansion premium whisky premiumisation Radico Khaitan Radico Khaitan portfolio RAJASTHAN Rampur Distillery Rampur Indian Single Malt Sangam World Malt Scotch malts super-premium segment Uttar Pradesh West Bengal whisky expansion whisky innovation whisky pricing

Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.

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Radico Khaitan Launches Jamun SpicyMint in Magic Moments ‘Flavours of India’ Range

By TNI Team September 29, 2025 180 ml 20% growth 375 ml 7 million cases 750 ml Alphonso Mango Amar Sinha Assam cocktails COO Flavours of India FY2025 global stage goa IMFL India’s No.1 vodka India’s taste innovation Jamun SpicyMint karnataka magic moments maharashtra pocket pack premium vodka Q1 FY2026 Radico Khaitan RAJASTHAN Thandaai Uttar Pradesh Vodka world’s 6th largest vodka young consumers ₹180 ₹710

NEW DELHI: Radico Khaitan Limited, one of India’s largest IMFL manufacturers and the undisputed leader in the country’s vodka market, has launched a new flavour…

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Radico Khaitan Ignites the Whisky World with an Explosive Launch of Morpheus Super Premium Whisky

By TNI Team May 24, 2025 #BeYourDream 60% market share Abhishek Khaitan achieve more achievers Amar Sinha bold character bold-hearted believers Bourbon barrels brand extension Chief Operating Officer Dominance fastest growing segment fearless Friends fruity floral flair full-bodied blend greatness Indian grain spirits INR 1200 INR 1500 intent late-night strivers late-night wins Managing Director mindset Morpheus Brandy Morpheus Super Premium Whisky Morpheus Whisky narrative New Delhi next generation powerful legacy premium portfolio Radico Khaitan redefine success refined choice relentless dreamers Scotch malts smooth sophistication spirits industry strategic milestone style super premium whisky segment super-premium brandy unwinding

New Delhi: Radico Khaitan, the makers of the iconic Morpheus Brandy, announces the launch of Morpheus Super Premium Whisky, a fearless, full-bodied blend that celebrates…

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Radico Khaitan Introduces TRIKĀL Indian Single Malt – Eternal Whisky

By TNI Team May 24, 2025 80-year-old Abhishek Khaitan Amar Sinha Authenticity barley casks Chief Operating Officer complex curated whisky domestic appreciation elegance essence of time Eternal Whisky evolving finish footprint future generational mastery global alcobev space global appreciation global launch haryana heritage homegrown luxury homegrown spirits honeyed peat horizon India’s history Indian malts Indian Single Malt Indian Single Malt segment indulgent experience innovation-led INR 3500 INR 4500 luxury portfolio maharashtra Managing Director maturation modern consumers New Delhi pan India passion past precision premiumisation present Radico Khaitan Rampur Distillery ripe stone fruits sanskrit soft vanilla spirit alchemy subtle smoke temporal voyage three dimensions of time timeless philosophy toasted oak tradition tradition and technique TRIKĀL uniquely Indian Uttar Pradesh warm spice whisky launch

New Delhi: After the unprecedented success of Rampur Indian Single Malt, Radico Khaitan has taken yet another step in its premiumisation journey with the launch…

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Amar Sinha

Radico Khaitan Unveils 1965 Spirit of Victory Espresso Coffee Rum in Uttar Pradesh

Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky

Radico Khaitan Launches Jamun SpicyMint in Magic Moments ‘Flavours of India’ Range

Radico Khaitan Introduces TRIKĀL Indian Single Malt – Eternal Whisky

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