NEW DELHI: Radico Khaitan Limited, one of India’s largest IMFL manufacturers and the undisputed leader in the country’s vodka market, has launched a new flavour — Jamun SpicyMint — under its popular Magic Moments Flavours of India portfolio.
The new vodka variant will first hit retail shelves in Uttar Pradesh, before rolling out in phases across key markets including Maharashtra, Assam, Goa, Karnataka, Rajasthan and others.
Building on the success of earlier launches such as Alphonso Mango and Thandaai, the brand says Jamun SpicyMint combines the tangy richness of jamun, the refreshing coolness of mint, and a subtle spicy twist to appeal to young, adventurous consumers. It is designed to pair well with cocktails and upbeat social occasions.
“Having crossed the landmark of 7 million cases in FY2025 and growing at a remarkable 20% rate in Q1 FY2026, Magic Moments continues to be India’s No. 1 and the world’s 6th largest vodka brand,” said Amar Sinha, COO, Radico Khaitan Ltd. “With our Flavours of India range, we are celebrating India’s diversity and love for authentic tastes. Jamun SpicyMint is a bold and refreshing flavour that brings together nostalgia and adventure, further strengthening our journey of celebrating India in every sip.”
The variant will be available in 750 ml bottles priced at ₹710 in Uttar Pradesh, along with 375 ml, 180 ml, and a pocket pack SKU priced at ₹180.
Radico Khaitan said the launch underscores its strategy of innovating within the premium vodka space while showcasing India’s distinct taste and culture globally.
