NEW DELHI: Radico Khaitan Limited, one of the country’s largest alcobev companies, has partnered with global icon Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits — a new-age alcobev venture with a sharp focus on liquid excellence, disruptive design, and cultural resonance.
The collaboration aims to create globally sourced, bottled-in-origin products rooted in rich regional provenance, blending Radico Khaitan’s decades-long legacy in premium spirits with D’YAVOL’s luxury lifestyle ethos and Kamath’s market-disruptive vision. The company’s first offering — a luxury tequila — is slated for launch in the coming months.
A Shared Vision for Global Reach
With Radico Khaitan’s long-term commitment to “Taking India to the World,” D’YAVOL Spirits intends to craft internationally relevant brands that capture the imagination of a new generation of Indian and global consumers. The venture will integrate craftsmanship, design-forward packaging, and curated experiences to create not just products, but a lifestyle.
Abhishek Khaitan, Managing Director of Radico Khaitan, said:
“With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm of Shah Rukh Khan, Aryan Khan’s entrepreneurial spirit, and Nikhil Kamath’s visionary outlook.”
Shah Rukh Khan added:
“Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Leti Blagoeva, CEO of D’YAVOL Spirits, noted that the partnership opens “an exciting new chapter” for the brand, already known for its award-winning spirits.
A Blend of Legacy, Creativity, and Disruption
Aryan Khan, Co-Founder of D’YAVOL, shared the brand’s ambition to be culturally embedded:
“Our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture.”
Nikhil Kamath emphasized the evolving definition of premium:
“Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL — an Indian brand with the intent and ability to compete anywhere in the world.”
Bunty Singh, Co-Founder of D’YAVOL, described the journey as “building brick by brick” with a focus on agility, precision, and a long-term vision.
With India’s alcobev market witnessing strong premiumisation trends, D’YAVOL Spirits is positioned to cater to discerning consumers who value quality and authenticity over noise. The partnership blends Radico Khaitan’s manufacturing and distribution muscle with D’YAVOL’s luxury lifestyle brand identity, setting the stage for international expansion.
