Radico Khaitan launched 1965 Spirit of Victory Espresso Coffee Premium Dark Rum, blending Indian dark rum with espresso. Debuting in Uttar Pradesh, with launches planned for Jharkhand and Haryana, the rum offers notes of coffee, mocha, caramel, and chocolate. It aims to appeal to modern consumers with premium packaging and a ₹950 price point (750ml).
View More Radico Khaitan Unveils 1965 Spirit of Victory Espresso Coffee Rum in Uttar Pradeshcraftsmanship
Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky
Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.
View More Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury WhiskyShah Rukh, son Aryan, Radico Khaitan’s Abhishek & Nikhil Kamath join hands to launch D’YAVOL spirits
Radico Khaitan partnered with Shah Rukh Khan, Aryan Khan’s D’YAVOL, and Nikhil Kamath to launch D’YAVOL Spirits, a new alcobev venture. They will create globally sourced, luxury spirits, starting with a tequila, aiming for international reach and cultural relevance, blending legacy with modern design.
View More Shah Rukh, son Aryan, Radico Khaitan’s Abhishek & Nikhil Kamath join hands to launch D’YAVOL spirits
