Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.
View More Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky
Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky
