News

Cornerstone Meraki Endeavour Aims to Redefine Athlete Representation Beyond Cricket in India

By Khushboo Kumari October 15, 2025 Abhay Singh Ajit Ravindran athlete brand-building athlete management athlete representation athlete-owned IPs Axia framework brand extensions Bunty Sajdeh CEO Cornerstone Sport CME Co-founder Meraki Sport & Entertainment commercial representation Community Engagement Content Creation Cornerstone Meraki Cornerstone Meraki Endeavour cultural relevance Dipa Karmakar Emerging Sports endorsements Esha Singh Fan Engagement global sporting brands India athlete ecosystem Indian sports Indian Sports Honours ISH joint venture Kush Maini Lakshya Sen legacy planning legal counsel life-stage management mainstream sports Manu Bhaker Meraki Sport & Entertainment next-generation sports business non-cricket sports Palak Kohli Performance Personality Purpose purpose-driven storytelling PV Sindhu Rhythm Sangwan Rohan Bopanna Sania Mirza sporting diversity Srihari Nataraj strategic framework wealth advisory

Cornerstone Sport and Meraki Sport formed Cornerstone Meraki Endeavour (CME) to manage non-cricket athletes. CME will provide comprehensive services like brand building, legacy planning, and athlete-owned IP creation. CME aims to make non-cricket sports mainstream through storytelling and fan engagement.

News

Sports Fraternity Hails Modi’s Landmark Sports, Anti-Doping Bills

By TNI Team August 14, 2025 Accountability AIFF All India Football Federation anti-doping governance athlete clarity athlete protection athlete welfare audited August 12 2025 Avani Lekhara awareness biggest sports reform since Independence code of conduct disputes resolution divyang Dr Mansukh Mandaviya fair play fairness four decades funds redirection global standards Governance Grievance Redressal Mechanism harassment safeguards historic moment Inclusivity Indian Davis Cup Indian sports fraternity institutional accountability international games IOA Anti-Doping Committee Kalyan Chaubey Lakshya Sen litigations minors NADA National Anti-Doping Amendment Bill 2025 National Sports Board National Sports Election Panel National Sports Federations National Sports Governance Bill 2025 Olympic champions Para-badminton Para-javelin Parliament politics-free sports Prime Minister Narendra Modi professional prolonged disputes Rohit Rajpal rule-bound Safe Sports Policy sporting ecosystem sports administration sports administrators sports development sports promotion sports recognition sports regulation Sports Tribunal stakeholders Sukant Kadam Sumit Antil transparency Union Sports Minister WADA Women

India’s sports community celebrates the passage of the National Sports Governance Bill and Anti-Doping Amendment Bill, 2025. The legislation promotes transparency, athlete welfare, and dispute resolution, establishing a National Sports Board, Tribunal, and Safe Sport Policy. It’s hailed as the biggest sports reform since independence.

Sports

Lakshya Sen age fraud case: legal battle intensifies

By Aman Kumar Himanshu February 26, 2025 age fraud Badminton Controversy Indian sports Investigation Karnataka High Court Lakshya Sen legal case sports fraud Supreme Court Vimal Kumar

Lakshya Sen faces legal trouble over age fraud allegations, with the Supreme Court intervening in the case.

India

Ashwini Ponnappa fiercely rebukes Prakash Padukone’s remarks about players

By Aman Kumar Himanshu August 6, 2024 2024 Paris Olympics Ashwini Ponappa Badminton bronze medal Lakshya Sen Paris 2024 Olympics Prakash Padukone

If a player wins, everyone jumps on the bandwagon to take credit, and if they lose, it’s just the player’s fault?!” Ashwini Ponnappa wrote on an Instagram story.

News

Shuttle To History: Indian Men’s Badminton Team Win Maiden Thomas Cup Title

By Navneet Mundhra May 15, 2022 Chirag Shetty Indian men's badminton team creates history Indian men's badminton team wins Thomas Cup K Srikanth Lakshya Sen Maiden thomas cup win for India Satwik Rankireddy Satwik Rankireddy and Chirag Shetty Thomas Cup

BENGALURU: India’s men’s badminton team created history on Sunday by defeating 14-time champions Indonesia 3-0 and winning the Thomas Cup for the first time in…

THE NEW INDIAN

Lakshya Sen

Cornerstone Meraki Endeavour Aims to Redefine Athlete Representation Beyond Cricket in India

Sports Fraternity Hails Modi’s Landmark Sports, Anti-Doping Bills

Lakshya Sen age fraud case: legal battle intensifies

Ashwini Ponnappa fiercely rebukes Prakash Padukone’s remarks about players

Shuttle To History: Indian Men’s Badminton Team Win Maiden Thomas Cup Title

About the New Indian

Aarti Tikoo | Follow Her

Rohan Dua | Follow Him