cultural relevance

Sting Energy
News

Sting Energy and Mercedes-AMG PETRONAS F1 Team Announce High-Voltage Global Partnership — Delivered by a Car

By TNI Team December 4, 2025

NEW DELHI: In a first-ever moment for Formula 1 and brand collaborations, Sting Energy, PepsiCo’s electrifying energy drink and Official Team Partner of Formula 1®,…

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Cornerstone Meraki
News

Cornerstone Meraki Endeavour Aims to Redefine Athlete Representation Beyond Cricket in India

By Khushboo Kumari October 15, 2025

Cornerstone Sport and Meraki Sport formed Cornerstone Meraki Endeavour (CME) to manage non-cricket athletes. CME will provide comprehensive services like brand building, legacy planning, and athlete-owned IP creation. CME aims to make non-cricket sports mainstream through storytelling and fan engagement.

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