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Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky

By TNI Team October 16, 2025 Abhishek Khaitan alco-bev growth alco-bev industry Amar Sinha Be Your Dream bottle design Bourbon barrels brand philosophy brand success collector’s edition consumer engagement consumer response craftsmanship CSD supplier Delhi experiential marketing export markets festive gifting FY 2026 target goa gold foiling Greek God Morpheus haryana IMFL manufacturer India whisky market Indian grain spirit Indian liquor market Jaisalmer Craft Gin karnataka Kohinoor Reserve Rum limited edition pack luxury spirits market strategy Morpheus Luxury Whisky Morpheus rollout Morpheus Super Premium Whisky nationwide expansion premium whisky premiumisation Radico Khaitan Radico Khaitan portfolio RAJASTHAN Rampur Distillery Rampur Indian Single Malt Sangam World Malt Scotch malts super-premium segment Uttar Pradesh West Bengal whisky expansion whisky innovation whisky pricing

Radico Khaitan is expanding its Morpheus Luxury Whisky to Karnataka, Haryana, Goa, and West Bengal after success in Uttar Pradesh. The whisky, made with Scotch malts and Indian grain spirits, aims for a premium market, and targets 12+ states by FY2026. Pricing varies by state.

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Strong Consumer Response Fuels Nationwide Rollout of Morpheus Luxury Whisky

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