Amitabh Bachchan urges legal action against Rashmika Mandanna’s deepfake video

| Updated: 07 November, 2023 1:33 pm IST

NEW DELHI: In the wake of a viral deepfake video circulating on social media, purportedly featuring actress Rashmika Mandanna, Bollywood legend Amitabh Bachchan has taken to social media to advocate for legal action.

The video in question features a woman dressed in all black inside an elevator, with artificial intelligence (AI) used to digitally alter her appearance to resemble Rashmika Mandanna. She took to social media to address the distressing issue of the fake video. She wrote on X, “I agree and it’s scary but having the leaders we have today, the only hope is that we as a community bring a change.”

Her ‘Goodbye’ co-star has shared his thoughts on the microblogging site X.  Bachchan retweeted a post from a user and stressed the “urgent need for a legal and regulatory framework to deal with deepfakes in India.” The megastar reinforced this sentiment by sharing the video and remarking, “Yes, this is a strong case for legal.”

View His Post Here:

Deepfake videos, which manipulate a person’s face or body digitally to make them appear as someone else, are typically used for malicious purposes or to disseminate false information. These types of videos have become a growing global concern.

The actual individual featured in the viral video is Zara Patel, a British woman who posted the video on social media last month. A user on X provided further details regarding the case, noting, “There is an urgent need for a legal and regulatory framework to deal with deepfake in India. You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel. This thread contains the actual video.”

The user continued, “The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October.” He said, “From a deepfake POV, the viral video is perfect enough for ordinary social media users to fall for it. But if you watch the video carefully, you can see at (0:01) that when Rashmika (deepfake) was entering the lift, suddenly her face changes from the other girl to Rashmika.”

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