New Delhi: Radico Khaitan Ltd., one of India’s leading alco-bev companies, has announced the launch of its latest innovation — 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The new variant blends the bold intensity of espresso coffee with the depth of Indian dark rum, offering a rich and indulgent drinking experience for modern consumers.
Premium coffee-infused dark rum to soon debut in Jharkhand and Haryana.
Debuting first in Uttar Pradesh, the product will soon be rolled out in Jharkhand and Haryana. With this launch, Radico Khaitan further strengthens its Spirit of Victory range and reinforces its focus on premiumization and flavour innovation.
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“The Spirit of Victory range has always celebrated India’s legacy of courage and pride. Building on that spirit, we aimed to create something that resonates with today’s evolving palate,” said Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd. “With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience. This new expression reflects our commitment to crafting refined, flavour-forward spirits that connect tradition with modern taste.”
A Tribute in a Glass
Crafted as a tribute to India’s brave hearts, this premium dark rum brings together the richness of Indian craftsmanship and the robust character of roasted espresso coffee. The result is a velvety, aromatic rum layered with notes of mocha, caramel, toffee, vanilla, hazelnut, and dark chocolate truffle, finishing with a lingering coffee warmth — an ode to both courage and indulgence.
The new variant will be available at ₹950 for 750ml in Uttar Pradesh and will come in 750ml, 375ml, and 180ml SKUs. Each bottle features a distinct tall design with a textured finish, tamper-proof Guala cap, and a premium mono carton packaging that enhances shelf presence.
Tasting Notes
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Nose: Bold aromas of roasted coffee, dark cocoa, caramelised brown sugar, vanilla, and hazelnut.
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Palate: Full-bodied and velvety, dominated by espresso and mocha, balanced with toffee, vanilla bean, and dark chocolate truffle.
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Finish: A smooth, lingering coffee-infused aftertaste.
Radico Khaitan: A Legacy of Craft and Innovation
Founded in 1943 as Rampur Distillery, Radico Khaitan is among India’s oldest and largest IMFL manufacturers. The company’s portfolio includes iconic brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Royal Ranthambore Whisky, Magic Moments Vodka, and 8PM Whisky.
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With manufacturing facilities in Rampur, Sitapur, and Aurangabad, and a robust presence across over 100 countries, Radico Khaitan continues to push the boundaries of craftsmanship, blending tradition with innovation for discerning global consumers.
