New Delhi: Ergonomics and lifestyle brand Frido is facing intensified public scrutiny after a series of customer complaints—most prominently from consumer advocate Amit Chopra—raised concerns over the quality and durability of its products, as well as its response to feedback.
Amit Chopra, who runs the consumer-awareness handle Every Paisa Matters, published a detailed thread on X describing himself as a “completely unsatisfied and disappointed customer.”
I want to put this on record as a completely unsatisfied and disappointed customer.
Regarding the Frido Posture Corrector issue – my wife received a call today, only to be told that an exchange cannot happen because the product is 2 months old.
For the record, we never asked for… https://t.co/Qw2aunr0Jn pic.twitter.com/WBzmzS8Bnr— Amit Chopra | Every Paisa Matters (@EvryPaisaMatter) November 22, 2025
He alleged that his wife was denied an exchange for a 2-month-old posture corrector, even though the product displayed clear signs of premature wear and tear.
“We never asked for an exchange. We asked for acknowledgment of a genuine quality concern, nothing else,” Chopra wrote, adding that the company told him they “haven’t heard similar complaints.”
Chopra contradicted that claim by sharing testimonies and images from multiple other users facing the same issue with the same product batch.
He also questioned the reliability of Frido’s higher-priced offerings:
“If your QC can’t catch such basic defects in a simple posture corrector, how are we supposed to trust your bigger products?”
Frido Responds After Online Backlash
As the thread gained traction, Frido’s official X handle responded, expressing regret and promising action:
“We’re sorry to hear you feel this way. We understand your frustration and would like to help. We will look into this on priority and try to resolve this.”
But Chopra made his stance clear:
“Not looking for any resolution. Just acknowledge that the product is subpar… A complete denial for something which clearly has gaps is concerning. Make things right for others!”
Frido replied again, thanking him for highlighting the issue and assuring:
“We’ll make sure it’s taken care of. We will definitely get this sorted.”
The episode has triggered a broader conversation about the quality of ergonomic and health-support products in India, particularly in a post-pandemic market where demand for posture aids and home-office equipment has surged.
Consumers stressed that companies cannot brush off reports of defects as one-off incidents, especially when multiple customers present the same problem.
Frido has not yet issued a public statement addressing the growing volume of complaints, but its interactions with Chopra suggest internal discussions are underway.
