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India’s largest multiplex chain, PVR INOX, launches new F&B offers to enhance cinematic experience
NEW DELHI: India’s largest multiplex chain, PVR INOX, has launched new F&B offers to enhance the cinematic experience for patrons.
The offers, which are available at all PVR INOX cinemas across the country, include attractively priced food items, combos, and bottomless popcorn.
From Mondays to Thursdays, 9 am to 6 pm, moviegoers can purchase food items ranging from hotdogs to burgers, popcorn and sandwiches, beverages and exciting combos starting at just ₹99.
Cinephiles who plan to watch films during the weekend can claim Bottomless Popcorn, featuring unlimited tub refills along with attractively priced Family Meal Combos, bringing down F&B spending by as much as 40 per cent.
We at PVR believe that every opinion matters and it must be respected. We have this update for you and for every moviegoer in India #PVRHeardYou https://t.co/rrBL3xFUJs pic.twitter.com/PsOvxxqAaj
— P V R C i n e m a s (@_PVRCinemas) July 12, 2023
The new F&B offers are part of PVR INOX’s efforts to resonate with patrons and provide them with an unparalleled cinematic experience.
“We have been actively listening to consumers’ thoughts on our F&B pricing strategy and have therefore curated cost-effective F&B deals that will appeal to moviegoers and also address their concerns,” said Sanjeev Kumar Bijli, Executive Director, PVR INOX.
Bijli further added that the new offers are designed to appeal to a wider segment of audiences across the country.
“We are certain that our reformed packages will appeal to the smaller group sizes visiting cinemas on weekdays, and the larger groups, including families, who prefer watching films on weekends, ensuring their needs are met,” he said.
The new F&B offers are also in line with PVR INOX’s merger with INOX Leisure, which created the world’s fifth-largest multiplex chain. The merger has allowed PVR INOX to cater to a wider audience and offer a wider range of F&B options.
The new F&B offers are a welcome move for moviegoers, who have long complained about the high prices of food and drinks at cinemas. The offers are also a sign that PVR INOX is committed to providing a great overall experience for its patrons.
In addition to the new F&B offers, PVR INOX is also gearing up for a busy year of film releases. The slate of films scheduled to release this year includes anticipated Hollywood releases such as Mission Impossible 7: Dead Reckoning Part One, Barbie, Oppenheimer, The Marvels, Killers of the Flower Moon, and The Hunger Games: The Ballad of Songbirds & Snakes.
There will also be major Bollywood titles like Rocky Aur Rani Kii Prem Kahaani, Dunki, Sam Bahadur, Animal, OMG 2, Tiger 3 and Dream Girl 2. There are also widely anticipated Southern films like Pushpa 2, Indian 2, Salaar and Jailer.
