NEW DELHI: iQOO Soul, the BGMI division of S8UL, has announced a landmark partnership with Monster Energy, making it India’s first esports team to collaborate with the global energy drink giant. This move places iQOO Soul among a select few elite teams worldwide that have secured such a deal, marking a significant milestone for the Indian esports industry.
The partnership reflects the rapid growth of esports in India and the increasing interest from global brands in the competitive gaming ecosystem. With iQOO Soul already a dominant force in the Battlegrounds Mobile India (BGMI) scene, the collaboration aims to boost the team’s performance while also creating more engagement opportunities for fans and the wider gaming community.
Animesh Agarwal, also known as 8Bit Thug, expressed his enthusiasm about the development, emphasizing its broader impact on the Indian esports landscape. He said, “This partnership with Monster Energy is a huge milestone, not just for iQOO Soul but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game.”
Agarwal sees this collaboration as a step toward elevating Indian esports to new heights, aligning with a brand that understands the mindset of champions. He also shared his excitement about working with Monster Energy to create meaningful experiences for fans and players alike. “We’re excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”
He acknowledged the role of industry partners and the gaming community in making this achievement possible, calling it just the beginning of greater things to come. With global brands now actively investing in Indian esports, this partnership signals a new era of recognition and expansion for the industry. iQOO Soul’s collaboration with Monster Energy is set to bring new opportunities, reinforcing the growing credibility and commercial potential of competitive gaming in India.