In an era where technology is advancing at a breakneck pace, the menace of cyber fraud and spam calls has become a significant concern for individuals and businesses alike. The Telecom Regulatory Authority of India (TRAI) has recently highlighted the urgent need to introduce the Calling Name Presentation (CNAP) service, which mandates the display of the genuine name of the business or entity making a call. This recommendation is not just a regulatory measure but a crucial step towards enhancing transparency and safeguarding the interests of consumers.
The current telecommunication landscape is fraught with vulnerabilities, including number spoofing, voice cloning, and AI-enhanced threats. These tactics are often employed by fraudsters to disguise their identity, tricking unsuspecting individuals into divulging sensitive information or falling prey to scams. The introduction of CNAP would empower subscribers to make informed decisions when receiving calls, thereby reducing the harassment caused by unknown or spam callers.
One of the primary advantages of CNAP is its potential to curb unsolicited commercial communication (UCC) and spam calls. By ensuring that the name of the business or entity is displayed, consumers can quickly identify and avoid potential fraudsters. This measure would also hold businesses accountable, as they would be required to register their ‘preferred name’ with relevant authorities, such as the Ministry of Corporate Affairs or the GST Council.
Moreover, the implementation of CNAP addresses the critical vulnerabilities in today’s increasingly open telecommunication networks. The current Network-Network Interface between telecom service providers relies on an assumption of trust, which can be exploited by malicious actors. By mandating the display of names, TRAI aims to enhance the security of network communications and protect sensitive user information.
The need for such a measure is underscored by the growing number of cyber fraud cases reported in recent years. Fraudsters often spoof trusted companies or government agency numbers, leading to significant financial losses and emotional distress for victims. The introduction of CNAP would serve as a deterrent, making it harder for fraudsters to operate and increasing the chances of identifying and prosecuting offenders.
