Twitter to remove legacy blueticks from April 1

| Updated: 24 March, 2023 11:28 am IST

Twitter on Thursday announced it would stop the legacy verified blue check mark service for both individual as well as organisation profiles from April 1. Only the paid subscribers  will have verified marks on their profiles.

“On April 1, we will begin winding down our legacy verified program and removing legacy verified check marks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue,” the company tweeted.

Later, Elon Musk also tweeted that Twitter would remove the verified check marks. Twitter Blue is now available globally, and the users can get Blue Verified for $7 a month if they sign up via web browser, he added.

Musk’s thrust has been on converting Twitter into a profit making venture by the means of monetisation. Many also see it as an end of a system where blue-ticks were given in an arbitrary fashion, sometimes based on political biases.

“Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months,” he had said.

For companies and brands, Twitter recently introduced a gold check mark and has shifted government accounts to a grey check mark.

Users can avail several services with Blue subscription. Apart from a blue checkmark, “Twitter Blue features offer subscribers a way to enhance and customise their Twitter experience,” says Twitter.

Blue Twitter allows users to edit their tweet within 30 minutes of posting it. This would also be provided for quote tweets. The users will be allowed to make updates to their posts, tag someone and reorder the media.

The subscription will also allow the users to change the themes of their accounts from blue to other colours.

Twitter Blue also offers prioritised ranking to the verified users in the ranking. Twitter has also allowed Blue subscribers to create long tweets of up to 4,000 characters.

The subscribers will also see 50 per cent fewer ads in their home timeline.

“As a Twitter Blue subscriber, you can add another layer of protection to your account with access to two-factor authentication via SMS,” the micro-blogging site’s website reads.

Twitter Blue in India costs Rs 9,400 a year for individual users. This is also the price for a yearly subscription to the Android Twitter app. For web users, the subscription price in India is Rs 6,800.

The subscription price for iOS and android app users is Rs 900 per month.

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