QSR

Starcom India Wins McDonald’s Media Mandate for South & West
Starcom India Wins McDonald’s Media Mandate for South & West
News

Starcom India Wins McDonald’s Media Mandate for South & West

By Aman Kumar Himanshu May 30, 2025

McDonald’s India (South & West), operated by Westlife Foodworld, has appointed Starcom India as its new media agency, ending a two-decade-long partnership with Madison. The move follows a competitive multi-agency pitch and comes amid steady growth and expansion across the region.

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Yuvraj Singh’s Twiddles Partners with Barista Across 470+ Cafés
Yuvraj Singh’s Twiddles Partners with Barista Across 470+ Cafés
News

Yuvraj Singh’s Twiddles Partners with Barista Across 470+ Cafés

By Aman Kumar Himanshu May 15, 2025

Yuvraj Singh’s Twiddles has partnered with Barista to launch co-branded, clean-label snacks across 470+ cafés nationwide, redefining café snacking with a focus on taste and nutrition.

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