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Sting Energy and Mercedes-AMG PETRONAS F1 Team Announce High-Voltage Global Partnership — Delivered by a Car

By TNI Team December 4, 2025 2026 partnership brand collaboration Chief Commercial Officer cultural relevance digital film announcement Doritos energy drink Eugene Willemsen excellence F1 car F1 partnership Fan Engagement fan experience Formula 1 Gatorade global partnership high-speed announcement high-voltage campaign iconic brands innovation International Beverages CEO marketing campaign Mercedes Team Principal Mercedes-AMG PETRONAS F1 Team motorsport ecosystem motorsport fans partnership unveiling PepsiCo Performance race weekends Richard Sanders social media buzz speed culture Sports Science Sting Energy Toto Wolff track activation

NEW DELHI: In a first-ever moment for Formula 1 and brand collaborations, Sting Energy, PepsiCo’s electrifying energy drink and Official Team Partner of Formula 1®,…

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