E-Com Giant Flipkart Signs MoU For 10 Cr Local Biz Units With Govt; Generates Rs 1K Cr Trade In UP From ODOP

| Updated: 03 November, 2021 2:14 pm IST

NEW DELHI: As part of their continuing initiatives to bolster local businesses and self-help (SHGs), especially those that are led by women, Flipkart, the homegrown e-commerce giant, has signed an MoU with the Ministry of Rural Development, under the Deendayal Antyodaya Yojana – National Rural Livelihood programme.

The move will enable rural women, artisans to sell their products to more than 10 crore Flipkart’s customers. Also Read: India Sets A Net Zero Target For The First Time, At COP26 Summit

The partnership is aligned with the DAY-NRLM’s goal of strengthening the capabilities of rural communities for self-employment and entrepreneurship, thus providing further impetus to the Prime Minister’s vision of an “Atmanirbhar Bharat”.

The MoU was signed here on Tuesday in the presence of minister of Rural Development and Panchayati Raj, Giriraj Singh, MoS Sadhvi Niranjan Jyoti, joint secretary Charanjit Singh and Flipkart’s Chief Corporate Affairs Officer, Rajneesh Kumar.


Speaking on the occasion, Giriraj Singh said, “Self-help groups are backbone of the rural economy and we are targeting to enhance their annual income to at least 1 lakh.  We are identifying and collaborating with all possible partners who can contribute to this cause and partnership between DAY NRLM and Flipkart will help in the process,”.

This MoU is a part of the Flipkart Samarth program and aims to provide skilled yet under-served communities of craftsmen, weavers and artisans with national market access through the Flipkart marketplace, as well as dedicated support for knowledge and training. 

A day ago, Flipkart team led by Rajneesh also met UP chief minister Yogi Adityanath and senior IAS Navneet Sehgal in Lucknow to inform that UP’s one district one product (ODOP) scheme to promote local products from districts of UP has generated Rs 1000 crore revenue already.

The MoRD’s DAY-NRLM programme with its outreach in 6768 blocks of 706 districts across all 28 States and 6 UTs has 7.84 crore women mobilized into more than 71 lakh SHGs is proving as the game-changing initiative to empower poor rural women.

“DAY-NRLM’s partnership with Flipkart Samarth provides a great platform for capacity-building, enhancing and impacting rural livelihoods, especially for women. This step will mobilize and channelize the resources required for building and supporting rural businesses to realize their full potential for growth, which is crucial for inclusive and robust national development, especially during the current post-COVID era,” said Charanjit Singh, Joint Secretary (Skills), DAY-NRLM.

Flipkart Samarth Program Supporting Over 9.5 Lakh Artisans, Weavers and Craftsmen

Flipkart Samarth seeks to break entry barriers for local communities by providing time-bound incubation and support with onboarding, cataloging, marketing, account management, business insights, and warehousing.

“We are leveraging our knowledge of the Indian market to enhance social and economic development for the under-served communities, many of whom reside in rural areas. The crafts of India’s local artisans, weavers and self-help groups deserve to reach a far wider audience, including and beyond their respective regions. The Flipkart Samarth initiative provides them with access to potentially more than 350 million consumers on our platform spread across the country. We are delighted and honored to partner with the DAY-NRLM and be able to contribute to a vital aspect of nation-building,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

The Flipkart Samarth program was launched in 2019 as a sustainable and inclusive platform to empower underserved domestic communities and businesses with better opportunities and livelihoods. Also Read & Watch: Post-COVID, Travel Is Back, Tier 2-3 Fliers Pushing Traffic: Thomas Cook India Senior VP

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