| Updated: 31 July, 2022 2:15 pm IST

SRINAGAR: With a vision to promote sustainable trade and create market linkages, a mega Buyer-Seller Meet (BSM) was today organized by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry in association with Jammu & Kashmir Trade Promotion Organization (JKTPO) under the One District One Product (ODOP) initiative at SKICC here.

Speaking on the occasion, additional chief secretary, Industries & Commerce, Vivek Bharadwaj highlighted various strengths of J&K that play a vital role in boosting our economy by way of exports. He underlined the importance of following up even after the BSM is completed as it allows sellers to understand market demand through buyers.

Delivering the keynote address at the Buyer-Seller Meet, additional secretary, DPIIT GoI, Sumita Dawra spoke about harnessing the immense potential of ODOP products by extending market access. She emphasized the world-class quality of Kashmiri products and discussed ways to address challenges to facilitate trade.

Dr Devansh Yadav, JKTPO MD, spoke about the potential of the exquisite products of handicrafts and handlooms, the importance of e-commerce and the relevance of the ODOP initiative in achieving the goals of Aatmanirbhar Bharat.

Director Handloom & Handicraft, Kashmir, Tariq Ahmad Zargar, enlightened the gathering about the different products and their potential market. He deliberated on the supply chain hurdles faced by traders/artisans during the COVID-19 pandemic and initiatives by the Government in promoting handicraft and handloom with an aim to boost the morale of the artisans and weaver society.

Notably, the Jammu and Kashmir Buyer-Seller Meet is building new synergies by connecting more than 40 sellers to 15 buyers from major brands and creating new market linkages for products of handicraft and handlooms which include Pashmina shawls, papier mache, walnut wood carving, silk carpets, basohli painting and much more.

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