MUMBAI: As India surges into the heart of the global creative economy, Adobe is finding itself at the center of this cultural and digital transformation. Speaking exclusively to The New Indian at the WAVES 2025 Summit in Mumbai, Guru Vaidya, Creative Evangelist at Adobe, called the movement a “creative revolution” — one where every Indian has a story to tell, and the tools to tell it.
“Adobe is performing great in India,” Vaidya said. “From video production houses and publishing firms to solo creators making reels at home — our tools power content across every scale and medium.” He highlighted that even tech giants like TCS and Cognizant rely on Adobe software to serve clients globally.
#FLASH: Guru Vaidya, Creative Evangelist at Adobe | Unlocking India’s creative potential, the role of AI in design, and how initiatives like WAVES 2025 empower the next generation of creators.
Reports @Nihal_kumar0045 with photojournalist @Kalagraphe88134 #Adobe #CreativeIndia… pic.twitter.com/ADNS0dl3pY
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The WAVES Summit, hosted under the aegis of Government of India, has emerged as a major national platform for creativity, design, gaming, and storytelling. Vaidya sees WAVES as a timely intervention:
“There’s so much rich talent and culture here. Every Indian has a story to tell — our goal is to provide the easiest, most powerful tools to help them tell it.”
While professionals widely use software like Photoshop and Illustrator, Vaidya pointed out Adobe’s push toward democratizing creativity.
“We have tools like Adobe Express that don’t require users to be designers or editors — just people with ideas. Whether you’re an entrepreneur or an influencer, we want to help you bring your story to life.”
However, he acknowledged that change brings its own set of challenges — particularly around the adoption of generative AI.
“There’s a hesitation among some seasoned graphic designers and photographers who feel legacy methods are better,” Vaidya explained. “We’re telling them — Gen AI is not replacing you, it’s empowering you. It augments your creativity so you can do more with less.”
He pointed out that creative workloads have grown exponentially while team sizes have often remained stagnant.
“Platforms now demand multiple variations of the same creative for A/B testing. Earlier you made one ad — now they want seven. Gen AI helps you scale, automate the repetitive parts, and lets creatives focus on what really matters: the big ideas.”
In his own words, “Let AI do the gadha majduri (manual labor) so you can focus on the cream of the work.”
With India fast becoming a global content powerhouse, Adobe’s commitment to equipping creators with cutting-edge tools appears set to play a key role in shaping the country’s creative future.
