BENGALURU/NEW DELHI: Consumer beverage startup DrinkQuenzy has launched an interactive campaign inviting customers to help choose its upcoming product flavours, with founder Anushka Sharma (a Bengaluru-based entrepreneur) reaching out directly to users through a post on X on November 25.
In her post, Sharma wrote, “Need your help! We have started working very actively on our new flavours for @DrinkQuenzy, but this time we want you all to be a big part of this!!” She urged consumers to fill out a linked form to vote on the flavour choices under development.
Need your help!
We have started working very actively on our new flavours for @DrinkQuenzy , but this time we want you all to be a big part of this!!
Fill this form and help us choose the best for you :))https://t.co/AUO2bBkiiJ pic.twitter.com/Qr0AyyXx5I
— Anushka Sharma (@Anushka257) November 25, 2025
The post was paired with a playful lifestyle image featuring a young woman balancing a DrinkQuenzy can on her forehead-capturing the brand’s energetic and youth-centric identity.
Sharma describes herself online as “Founder and Chief Drinker | Consumer Brand Enthusiast | prev. PM @amazon @loreal”, reflecting her background in product innovation and customer-driven brand scaling.
Her decision to crowdsource flavour decisions reflects a wider trend among direct-to-consumer (D2C) brands that leverage community participation to strengthen loyalty, collect real-time feedback, and reduce go-to-market risk.
The premium beverage category in India is becoming increasingly competitive, especially among functional drinks that target health-conscious millennials and Gen Z consumers.
By giving users a voice in flavour development, DrinkQuenzy aims to enhance emotional connection and ownership within its community-turning consumers into co-creators rather than passive buyers.
The initiative also helps the brand gather behavioural insights on taste preferences across geographies and demographics, which could play a key role in product strategy and distribution.
The startup, headquartered in Bengaluru, has positioned itself around fun, creativity, and collaborative brand culture rather than celebrity endorsements-a point reinforced by the campaign’s messaging and visual identity.
With the voting link already drawing thousands of views and engagement, DrinkQuenzy’s upcoming flavour lineup is expected to directly reflect customer preferences, offering a model of participatory product design within India’s fast-growing beverage segment.
