NEW DELHI: Actor-producer Ranveer Singh’s nutrition startup SuperYou is in advanced talks to raise $10–15 million (₹100–130 crore) from V3 Ventures, people familiar with the development said.
The fresh capital will be used to expand manufacturing capacity, launch new products, and grow the offline distribution network as the brand looks to tap into India’s rapidly growing fitness and functional-foods market.
SuperYou was launched in late 2024 by Ranveer Singh along with entrepreneur Nikunj Biyani, positioned as a health-snacking brand offering India’s first protein wafer bars. The company uses fermented yeast-protein technology, focusing on high-protein, low-sugar formulations.
Soon after launch, the brand entered protein chips and bite-sized wafer minis, strengthening its presence in the ₹6,000-crore protein-foods market. Within the first three months, the company reportedly sold 1.6 million units and is targeting ₹500 crore in revenue within the next 3–5 years.
The proposed fundraise comes as celebrity-backed consumer brands continue to attract strong investor interest. Recently, Shah Rukh Khan expanded his Dyavol portfolio by launching Dyavol Tequila in partnership with Radico Khaitan, adding to the earlier success of Dyavol X, his luxury streetwear label.
Similarly, Bhumi Pednekar’s premium water brand Backbay secured seed investment from Zerodha co-founder Nikhil Kamath, accelerating its market expansion.
Industry observers say venture capital investors are increasingly focusing on aspirational, premium, and wellness-aligned consumer products with strong differentiation and scalable business potential—reflected in the fast-growing demand for protein and clean-label snacking across India.
