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Divya of Cyclitics Says Privilege Fuels Her Fitness Consistency

By TNI Team November 28, 2025 Bengaluru fitness commute and fitness Cyclitics Divya entrepreneur fitness female entrepreneurs India fitness access fitness awareness India fitness consistency fitness India statistics fitness inequality fitness journey fitness motivation fitness privilege gym consistency gym penetration India gym time health equity I_Madcap Indian fitness industry OYRIndia performance marketing agency privilege in fitness sportswear brand sportswear India supplements urban fitness India wellness challenges wellness conversation India work–life balance fitness

New Delhi: In a recent post on X (formerly Twitter), entrepreneur-founder Divya, known online as “@I_Madcap”, and the force behind performance-marketing agency Cyclitics as well…

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Divya of Cyclitics Says Privilege Fuels Her Fitness Consistency

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