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Ola Electric Posts Three-Year Low in November; Ather Rises to 3rd Spot

By TNI Team December 1, 2025 $8 17–18% market share 18 254 units 30% market share 356 units 53 567 units 647 units 7.2%7.4%7%after-sales service issues after-sales suppor Ather Energy Bajaj Auto brand trust competitive dynamics competitive pricing consumer choice consumer confidence dealer networks dealership-based retail delivery challenges direct-store model disciplined rivals e2W efficient supply-chain electric scooter segment electric two-wheeler market EV registrations EV scooter market shift fifth place industry analysts intense competition lean operations legacy manufacturers market share new-age EV players November 2025 Ola Electric operational challenges peak volumes post-festival slowdown pricing product rollout delays retail sales strategic recalibration third spot three-year low TVS Motor Company

NEW DELHI: TVS Motor Company and Bajaj Auto may have grabbed the headlines this month, but the bigger story in India’s electric two-wheeler (e2W) market…

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