New Delhi: In a landmark moment for India’s premium spirits industry, Rampur Single Malt Whisky, produced by Radico Khaitan Ltd, lit up New York’s iconic Times Square on Thanksgiving Day.
The high-impact digital advertisement, screened on November 27, placed the Indian single malt brand before thousands of holiday visitors, marking one of its boldest international showcases to date.
The Times Square campaign comes at a time when Indian single malts are gaining significant traction worldwide. Rampur — distilled in the Himalayan foothills — is among the leading contributors to this global shift.
Its Thanksgiving Day presence in one of the world’s busiest public squares reaffirmed Radico Khaitan’s ambitions of positioning Rampur among the finest luxury whiskies across the US, Europe, and Asia.
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A Radico Khaitan spokesperson said, “Displaying Rampur on Times Square is a proud moment for us and for India’s spirits industry. It reflects our commitment to placing Indian craftsmanship on the global stage, especially on a day as significant as Thanksgiving.”
Known for its rich aroma, tropical maturation, and award-winning character, Rampur Single Malt has emerged as one of India’s most globally recognised premium whiskies.
Produced at Radico Khaitan’s Rampur distillery in Uttar Pradesh, the whisky benefits from seasonal temperature variations that accelerate aging and add depth to its profile.
The brand’s notable expressions — including Rampur Double Cask, Rampur Asava (finished in Indian wine casks), Rampur Select, and limited-edition sherry finishes — have won multiple international accolades and positioned Rampur as a serious competitor to established Scottish single malts.
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Its growing popularity in markets such as the US, UK, Europe, and Japan reflects the rising global demand for Indian-origin luxury spirits.
Radico Khaitan Ltd: 80+ Years of Indian Distilling Legacy
Founded in 1943, Radico Khaitan Ltd is among India’s oldest and most respected liquor manufacturers. Starting as a bulk supplier, the company transitioned into branded spirits in the 1990s and today boasts a premium and mass-market portfolio that includes:
- Rampur Indian Single Malt Whisky
- Jaisalmer Indian Craft Gin
- Magic Moments Vodka
- Old Admiral Brandy
- After Dark Whisky
With exports to over 85 countries, Radico Khaitan has emerged as a global ambassador for Indian craft spirits. Its focus on innovation — from grain-to-glass processes to sustainable manufacturing — has further strengthened its international credibility.
Global Moment for Indian Spirits
The Times Square appearance of Rampur Single Malt on Thanksgiving, a day that draws massive local and tourist footfall, is being hailed by industry observers as a defining moment for India’s premium beverage sector.
The campaign not only boosts Rampur’s visibility in one of its fastest-growing markets — the United States — but also signals the accelerating rise of Indian-made luxury spirits on the world stage.
As Radico Khaitan continues to scale new global milestones, the Times Square spotlight stands as a powerful symbol of India’s ascent in the premium whisky landscape.
