NEW DELHI: In a collaboration that brings together world-class athleticism and automotive engineering, Olympic gold medalist Neeraj Chopra has joined forces with Audi India as the brand’s latest ambassador. The announcement was made by JSW Sports, which manages Chopra, marking a powerful and symbolic union of two icons defined by performance, precision, and a progressive mindset.
The historic partnership reflects the shared values of excellence, speed, and innovation. Chopra, India’s first Olympic gold medalist in track and field, who added a silver medal at the 2024 Paris Olympics to his glowing list of accolades, will now represent one of the world’s most premium automobile manufacturers.
“At Audi, we stand for those who push boundaries — not just defined by performance but by a relentless pursuit of excellence. Neeraj Chopra embodies that spirit. His journey from ambition to achievement mirrors Audi’s progressive DNA,” said Balbir Singh Dhillon, Head of Audi India.
Known for his refined technique and unwavering focus, Neeraj Chopra’s story from a small-town athlete to a global sports icon echoes Audi’s brand values. The javelin star has consistently dominated the world stage, winning top honors at the Asian Games, Commonwealth Games, and the World Championships.
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A Perfect Match of Vision and Values
“I’ve always admired Audi — not just for their cars, but for what they represent. As an athlete, the brand’s values deeply resonate with me. The pursuit of excellence is a journey that never ends, and I’m proud to join the Audi family,” said Chopra.
The partnership was facilitated by JSW Sports, which hailed it as a milestone moment for Indian sport and business.
“This association is a perfect alignment of values. Audi is a brand Neeraj admires, and their vision of innovation and excellence matches Neeraj’s own journey as an athlete. We are truly excited about the limitless potential of this collaboration,” said Karan Yadav, Chief Commercial Officer at JSW Sports.
As Audi continues to strengthen its brand presence in India by aligning with changemakers and icons, this partnership with Neeraj Chopra sets a new benchmark — celebrating not just an athlete, but a symbol of modern India’s global aspirations.
