NEW DELHI: Luxury fashion giant Louis Vuitton has officially entered the world of Formula 1, becoming the title partner for the opening race of the 2025 season—the Formula 1 Louis Vuitton Australian Grand Prix in Melbourne. This marks a historic moment as the iconic French brand takes centre stage in motorsport with its signature blend of elegance and craftsmanship.
This partnership follows the announcement that LVMH, Louis Vuitton’s parent company, has joined Formula 1 as a Global Partner for the next decade, starting in 2025. As an Official Partner of Formula 1, Louis Vuitton will have a significant presence throughout the race weekends, including trackside branding, involvement in the opening ceremony, and podium celebrations.
A standout feature of the partnership is the introduction of Louis Vuitton Trophy Trunks, customized for each Grand Prix with the brand’s classic monogram and a unique local colour scheme. These handcrafted trunks, already famous in sports such as football, sailing, and the Olympics, will now celebrate the achievements of the top three drivers in Formula 1.
Louis Vuitton’s involvement in motorsport isn’t new. The brand previously partnered with the Monaco Grand Prix (2021-2024) to create a bespoke Trophy Trunk for the event. Now, its deeper integration into Formula 1 signals a fusion of luxury, innovation, and high-performance competition like never before.
Formula 1 CEO Stefano Domenicali welcomed the collaboration, emphasizing the shared values of excellence, creativity, and innovation between the two global icons. He described 2025 as a milestone year for F1, with Louis Vuitton’s involvement adding an extra layer of prestige to the championship.
Louis Vuitton Chairman and CEO Pietro Beccari echoed this sentiment, highlighting the synergy between the precision of Formula 1 engineers and the craftsmanship of Louis Vuitton artisans. He expressed pride in the partnership, which celebrates the pursuit of perfection and performance—whether on the racetrack or in the world of haute couture.
With Formula 1’s growing global audience and luxury brands increasingly aligning with elite sports, this collaboration reinforces the sport’s status as a platform where fashion, culture, entertainment, and motorsport intersect. The Formula 1 Louis Vuitton Australian Grand Prix 2025 will not only kick off an exciting new season but also mark the beginning of a bold new chapter in the relationship between luxury and speed.
