โIf the doors of perception are cleansed everything would appear to man as it is, infinite.โ: William Blake
Perception often supersedes bland reality. Anodyne facts are tossed out of the window, as they donโt make for an exciting reading, and exalted hyperboles are whipped up to spellbind the hoi polloi.
In regard to Bollywood of the 1970s and 1980s, the perception that is relentlessly drilled into our collective psyche is that Amitabh Bachchan was the one man industry who reigned supreme for two decades without a competitor in sight. But was it the reality?
Bachchan was slalomed to stardom in 1973 with the release of โZanjeerโ. A landmark film, it created the โAngry Young Manโ prototype which became Bachchanโs cognomen. By 1973, the fortunes of the reigning superstar Rajesh Khanna were on the wane and the numero uno position was up for grabs.
So, did Bachchan become no.1 straightaway in 1973 after โZanjeerโ? Of course not. Khanna still had some gas left in the tank as he dished out two superhits โRotiโ and โPrem Nagarโ to hang on to his position. But the man who was to become the numero uno for the next four years was Dharmendra.
Dharmendra had an incredible run from 1969-1977 as he whipped out more than 20 hits during the period. While he remained in Khannaโs shadows till 1972, in 1973, the โHe-Manโ became the first actor to crank out 4 clean hits in a year โ โYaadon Ki Baaratโ, โJugnuโ, โLoaferโ, and โKahani Kismat Kiโ.
Between 1973-1977, it was Dharmendra, not Bachchan, who was the no.1 superstar. In โSholayโ, it was Dharmendra who got the top billing and reinforced his position with blockbusters such as โPratigyaaโ, โChacha Bhatijaโ and โDharam Veerโ in the next two years. Bachchanโs โDo Anjaaneโ and โKabhi Kabhieโ paled in comparsion at the turnstiles.
Bachchan dethroned Dharmendra and occupied the no.1 position in 1978 by reeling off three biggest grossers of the year โ โMuqaddar Ka Sikandarโ, โTrishulโ and โDonโ. For the next three years, Bachchan remained undisputed numero uno and it seemed that his untrammeled domination would last for posterity.
In 1980, suddenly, a bolt came from the blue. Jeetendra, who remained out of the top league during the 1970s, sprang a surprise on the โAngry Young Manโ as he delivered three hits in a year, including a blockbuster โAashaโ. โJyoti Bane Jwalaโ and โJudaaiโ also set the cash registers ringing and proved supremely profitable ventures. Bachchan, on the other hand, was scarred by the underperformance of his much-awaited films such as โShaanโ and โRam Balramโ. He pumped out a superhit โDostanaโ, but its collections (Rs 4.5 crore net approx) were less than Jeetendraโs โAashaโ which rang up Rs 6 crore net.
Though Bachchan consolidate his position in 1981 with hits such as โNaseebโ and โLawaarisโ, Jeetendra gave him a jolt as his โMeri Awaaz Sunoโ took a much bigger opening โ a sigil of stardom โ than Bachchanโs โKaaliaโ which were released within a week of each other.
In 1982, Bachchan once again proved his mettle with โNamak Halalโ and โKhuddarโ, but he couldnโt keep the โJumping Jackโ at bay as he also churned out a superhit โFarz Aur Kanoonโ.
One important thing to note here is that Bachchan, though he remained no.1 overall, failed to deliver the biggest grosser in 1980, 1981 and 1982 even during the pinnacle of his stardom. โQurbaaniโ, โKrantiโ and โVidhaataโ were the biggest grossers of 1980, 1981 and 1982 respectively.
A superstar who couldnโt deliver the biggest grosser of the year in his pomp, despite the backing of biggest directors, canโt really be hailed as the โone-man industryโ. Compare that with Salman Khan, who effortlessly churned out biggest grosser of the year three times in a row โ โDabanggโ (2010), โBodyguardโ (2011) and โEk Tha Tigerโ (2012) โ which is an unparallaeled record.
Anyway, the โJumping Jackโ almost toppled Bachchan in 1983 with superhits such as โHimmatwalaโ, โMawaaliโ and โJustice Chaudharyโ. It was a phase when Jeetendra was mostly starring in the Southern movies and minting moolah. Bachchan saved the day in the nick of time as his โCoolieโ released in December 1983 1983 and became a huge hit largely because of the sympathy wave. For the unversed, Bachchan was severely injured on the sets of โCoolieโ and the entire country prayed for him when he was in the hospital.
1984 was the apogee of Jeetendraโs stardom and career as two biggest grossers of the year โ โTohfaโ and โMaqsadโ โ belonged to him. Both of them comprehensively outstripped Bachchanโs โSharaabiโ at the turnstiles.
Jeetendra continued to dish out hits such as โSwarg Se Sunderโ, โSanjogโ, โKhudgarzโ, โJaalโ and โSindoorโ, as a leading man till 1987.
Overall, between 1980-87, he delivered 15 hits, many of them were blockbusters, while Bachchan had 11 hits to his credit ion the same period. While Bachchan had celebrated directors such as Manmohan Desai, Prakash Mehra and Ramesh Sippy backing him to the hilt, Jeetendra earned his spurs by working with lesser names.
It is important to note that some of Amitabhโs hits collected more than Jeetendraโs hits during the stipulated period but their budget was also much higher. A few films of Bachchan such as โShaanโ, โShaktiโ and โRam Balramโ were declared flops despite doing good business because distributors lost money. On the other hand, Jeetendraโs movies were moderately budgeted and sold at reasonable price, hence were supremely profitable ventures for everyone.
โAmitabh is a white horse whose films are made at prohibitive budgets and sold at fancy prices. In case of his films, the profits are moderate while the risk is massive for producers and distributors due to the high cost. Jeetendra, on the other hand, is a safe bet. His films are moderately budgeted and fetch bountiful returns for the distributors and producers,โ noted Gulshan Rai, the then leading distributor and producer.
There is no doubt that Bachchan was immensely popular and remained no.1 till 1985, despite Jeetendra unrelentingly snapping at his heels, though the myth of him being the no.1 to 10 during his heyday is utterly and decisively apocryphal.
Jeetendra had leapt to limelight in 1967 with a superhit โFarzโ and became a saleable star in the next couple of years with hits such as โKhilonaโ, โHumjoliโ and โWarisโ. He was given the sobriquet โJumping Jackโ for his exuberant dancing finesse but his acting felicity wasnโt written about as enthusiastically. In the 1970s, he largely remained sedate as Khanna, Bachchan, Dharmendra, Manoj Kumar and Rishi Kapoor occupied the public imagination.
The biggest achievement and the highlight of Jeetendraโs career remains giving a stiff competition to Bachchan, and almost dethroning him, in the 1980s without the support of illustrious directors.
The โJumping Jackโ vehemently challenging the hegemony of the โAngry Young Manโ at the ticket-counters in the 1980s is an established fact and deserves a special mention in Bollywoodโs history.
Source for Box-Office collections and verdicts: Film Information and Box Office India