New Delhi: iQOO, the high-performance smartphone brand known for its strong focus on gaming and performance, has further strengthened its presence in India’s booming e-sports ecosystem by entering three additional gaming titles — Free Fire Max, Pokémon Unite and MOBA Legends.
With this strategic move, iQOO becomes the only smartphone brand to actively associate itself with teams across these three major gaming categories, reinforcing its long-term commitment to competitive gaming in the country.
As part of this expansion, iQOO has partnered with some of India’s most prominent e-sports organisations and teams. For Free Fire Max, the brand will support Total Gaming Esports and TSG X OG.
In Pokémon Unite, iQOO has joined hands with S8UL and Revenant XSpark, while its entry into MOBA Legends further broadens its multi-title e-sports portfolio, marking a first-of-its-kind collaboration for the brand in these segments.
Under the partnership, participating teams will carry the “iQOOxTeam” naming convention across all official tournaments and platforms.
This deal also includes complete team rebranding, with iQOO integrated into team names and featured consistently across their official digital channels. Additionally, the iQOO logo will be prominently displayed on team jerseys, ensuring strong on-ground and digital visibility during competitions.
iQOO already enjoys a robust association with BGMI (Battlegrounds Mobile India) and recently hosted one of India’s biggest esports tournaments — the iQOO Battlegrounds Series — which featured a massive prize pool of INR 1 Crore.
The brand has been actively supporting the e-sports ecosystem since its inception in 2020, focusing on nurturing talent and creating platforms where professional gamers can compete at the highest level.
With gaming now emerging as a key benchmark for smartphone performance, iQOO continues to align its product strategy with the evolving needs of performance-driven users. Its diverse portfolio across the Flagship, Neo and Z Series is engineered to cater to gamers and tech enthusiasts at every price point, delivering high-speed processing, advanced cooling systems and reliable performance for extended gaming sessions.
By involving esports professionals in its product research and development process, iQOO has carved a distinct identity within the gaming community.
The brand’s devices are tailored to deliver unmatched performance, speed and stability, making them ideal for professional gaming and competitive esports.
With this latest expansion into three new gaming titles, iQOO not only strengthens its footprint in India’s esports landscape but also reinforces its position as a brand that champions gaming culture, innovation and the future of competitive mobile gaming in the country.
