NEW DELHI: The Body Shop, renowned for its ethical and sustainable beauty products, has launched its first-ever India-inspired collectionโThe India Edit. Designed exclusively for the Indian market, this edition range celebrates the richness of local flora and fauna, featuring four collections: Lotus, Hibiscus, Pomegranate, and Black Grape. The collection is available across The Body Shopโs retail stores in India and on its website, offering a fresh, vibrant experience just in time for the holiday season.
This unique launch underscores The Body Shopโs commitment to Indiaโs diverse natural beauty traditions, blending Indiaโs native ingredients with the brandโs signature ethical practices. โ
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Each of the four collections in The India Edit is inspired by a distinct Indian ingredient, providing both indulgence and nourishment. The Lotus collection, for example, offers calming and hydrating body care, infused with the gentle fragrance of lotus. Priced at INR 395 for the shower gel, INR 695 for the body lotion, and INR 795 for the body mist, it aims to provide a soothing experience for all skin types.
The Hibiscus collection, known for its revitalizing properties, offers a refreshing and hydrating burst of energy. Its floral scent with cranberry-like undertones promises a rejuvenating experience. The Pomegranate collection offers nourishing hydration, leaving the skin glowing, while the Black Grape range delivers a fruity and indulgent treat, making it a perfect choice for an uplifting experience.
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The Body Shop has also launched a video campaign for The India Edit, highlighting the diversity and inclusivity of Indian beauty traditions. This campaign celebrates self-expression, empowering young consumers while staying true to the brandโs mission of inclusivity and environmental consciousness.
As the holiday season approaches, The India Edit presents an ideal gifting opportunity for those looking to surprise and delight loved ones with fresh, vibrant scents. Available exclusively in The Body Shopโs stores and online, the range offers an accessible way for consumers to experience the beauty of India while supporting ethical beauty standards.
The India Edit collection is a perfect example of how global brands can connect with local cultures while maintaining their commitment to sustainability and ethical production. Whether as a personal treat or a thoughtful gift, this new collection promises to bring a touch of Indiaโs natural beauty to homes across the country.
