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Twitter has started rolling out a grey-coloured verification check mark for government-related accounts and ‘golden’ for businesses on the platform in several countries across the world including India.
Twitter has started rolling out a grey-coloured verification check mark for government-related accounts and ‘golden’ for businesses on the platform in several countries across the world including India.
The verified checkmarks accompanying individual accounts will continue to appear in blue colour.
As part of this rollout, the social media company has changed the blue verification mark of accounts of Prime Minister Narendra Modi and several government departments.
Last week, Twitter announced to replace the “official” label given to business accounts with a ‘golden’ checkmark and ‘grey’ tick mark for government and multilateral accounts as part of its premium subscription service ‘Twitter Blue’.
‘Twitter Blue’ offers a range of features to users, including the ability to edit tweets for a fee of USD 8 per month.
An ambitious project of chief executive officer (CEO) Elon Musk, the service was launched last month but paused after several people paid for the service and posed as public figures, often posting potentially offensive and abusive tweets.
Subscribing for blue ticks on the web will cost $8/month and $11/month for iOS. The blue check mark will indicate that the account has met the eligibility criteria i.e. the account was either previously verified under the “legacy verification criteria” (active, notable, and authentic) or is now active and authentic (need not be notable).
Twitter Blue subscribers get access to subscriber-only features such as Edit Tweet, 1080p video uploads and reader mode. Profiles of ‘Twitter Blue’ subscribers cannot be impersonated. However, the subscriber accounts can be suspended if it is found to be breaking rules like their tweets showing signs of being misleading or deceptive and the account having signs of engaging in platform manipulation and spam.
Once the subscription is taken in any channel, web, android or iOS will have Twitter Blue access on all of these. Existing Twitter Blue subscribers can upgrade, cancel, or auto-renew their subscription at a new price that varies by region.
Subscribing to Twitter Blue has been activated in the United States, Canada, Australia, New Zealand and the United Kingdom. “We plan to roll out Blue to more countries soon,” Twitter has said.
