New Delhi: Personal care giant Mamaearth has acquired men’s grooming brand Reginald Men for ₹195 crore, marking a major push to expand its footprint in South India.
The acquisition, highlighted by investor Aviral Bhatnagar on X, brings attention not just to Mamaearth’s strategic expansion but also to the inspiring entrepreneurial journey behind Reginald Men.
Bootstrapped to ₹70 Crore in Just 3 Years
Reginald Men — built and scaled without external funding — reached a turnover of ₹70 crore within just three years. Even more striking is the fact that the brand is led by 25-year-old founder Trisha Reddy, who bootstrapped the company from the ground up.
Industry watchers say the acquisition is an exceptional milestone for a young entrepreneur navigating a competitive consumer-care sector dominated by funded startups.
Calling the acquisition a defining moment, Bhatnagar said it proved that VC funding isn’t always a prerequisite for building a life-changing business.
His post read: “Incredible outcome for a young, bootstrapped entrepreneur. Raising VC money not necessary for life-changing business.”
Mamaearth is acquiring Reginald Men for 195 Cr to expand into the South
3-yo brand is fully bootstrapped to 70 Cr, run by 25-yo Trisha Reddy
Incredible outcome for a young, bootstrapped entrepreneur
Raising VC money not necessary for life-changing business
— Aviral Bhatnagar (@aviralbhat) December 12, 2025
For Mamaearth, the acquisition signals a targeted effort to strengthen its presence in the South Indian market, especially in the booming men’s grooming segment.
Reginald Men already enjoys strong consumer loyalty in the region, making it a strategic asset for Mamaearth’s broader national scale-up plans.
A Case Study in New-Age Indian Entrepreneurship
The acquisition is being hailed as a powerful example of India’s rising wave of young founders who are:
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Prioritising profitability over burn
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Choosing bootstrapped growth
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Building high-value brands without investor dependency
With this deal, both Mamaearth and Reginald Men are positioned to accelerate growth while showcasing a new narrative in India’s startup ecosystem — sustainable, youthful, and self-built success.
