New Delhi: In a recent post on X (formerly Twitter), entrepreneur-founder Divya, known online as “@I_Madcap”, and the force behind performance-marketing agency Cyclitics as well as emerging sportswear brand OYRIndia, reflected candidly on how privilege has played a major role in enabling her fitness journey.
“I stay consistent because I have privileges many people don’t,” she wrote.
I stay consistent because I have privileges many people don’t:
• I can block my calendar 3 times a week to go to gym in lean hours
• I don’t have to cook or clean
• 10-min commute to work
• 10-min commute to the gym
• I can afford top-shelf supplements to help in overall…— Divya (@I_Madcap) November 27, 2025
She pointed out the advantages others may take for granted: being able to block her calendar three times a week to hit the gym during quiet hours; not needing to cook or clean; enjoying a short, 10-minute commute to work and another 10-minute ride to the gym; and having the financial capacity to afford “top-shelf supplements” to support her overall well-being.
Divya added that many people often underestimate how challenging staying fit can be when one is juggling family responsibilities, long working hours, aging parents, children and financial constraints. “It’s not ‘easy’ for everyone,” she wrote – a blunt reminder that behind fitness and wellness posts often lies a structure of time, resources and support.
What makes her observations particularly meaningful is their grounding in broader realities faced by millions. In India, gym and fitness-centre penetration remains extremely low – only about 0.5 per cent of the population are registered gym members – even as fitness awareness grows among urban youth.
Meanwhile, studies across the world have consistently found that long commuting times and demanding work schedules reduce opportunities for physical activity, disrupt sleep cycles, and erode wellness.
By acknowledging her own advantage, Divya is also highlighting a larger – often hidden – truth: that fitness is not just about willpower or “motivation,” but about access – to time, support and economic means. In a society where many juggle long commutes, multiple jobs, household chores and caregiving, finding space for gym time or healthy habits can be next to impossible.
For someone building a sportswear brand and influencing young Indian consumers around fitness, her confession strikes a chord. It challenges the polished, aspirational fitness narrative: underscoring that consistency may look like discipline, but sometimes it’s really about privilege.
By speaking out, Divya has opened up space for a broader, more honest conversation about health, equity and the inequalities in who – and how easily – one can stay fit.
