NEW DELHI: Snack lovers in India are in for a bold surprise as Doritos, the iconic nacho chip brand from PepsiCo, introduces two of its most celebrated global flavours – Cool Ranch and Jalapeño Salsa Mexicana – to Indian shelves. This flavourful expansion is a strategic move aimed at appealing to the country’s increasingly adventurous snackers.
These new offerings are designed to satisfy Indian consumers who crave bold, international tastes with a local twist. Cool Ranch delivers a creamy, herby tang, while Jalapeño Salsa Mexicana offers a fiery chilli punch – both carefully tailored to suit Indian palates without sacrificing the brand’s signature crunch.
With this launch, Doritos further solidifies its position as a leader in India’s growing nacho chip segment. The brand already enjoys strong popularity with local favourites like Nacho Cheese, Masala Mayhem, and Sweet Chili.
“India’s snacking landscape is evolving rapidly, driven by consumers who seek flavours that are adventurous yet familiar — a reflection of their expanding global outlook,” said Aastha Bhasin, Category Lead – Doritos, PepsiCo India.
“Today’s consumers are drawn to bold taste experiences that connect them to international flavours they admire, while still resonating with local preferences. With the introduction of Cool Ranch and Jalapeño Salsa Mexicana — two of Doritos’ most celebrated global profiles — we’re responding to this growing appetite by bringing iconic, globally loved flavours to India. This launch goes beyond just portfolio expansion; it underscores our commitment to elevate everyday snacking. As world’s no. one in the nacho chip segment, Doritos® continues to redefine the category with bold flavours and a strong global identity, delivering distinctive, flavour-forward products that speak to the increasingly sophisticated Indian palate.”
To support the launch, Doritos has released a series of humorous digital films. Each ad opens with a high-energy montage showcasing the chip-making process, only to be hilariously interrupted by a hungry fan crashing the set to grab a pack. The playful visuals, paired with that unmistakable Doritos crunch, reinforce just how irresistible these new flavours really are.
Cool Ranch and Jalapeño Salsa Mexicana are now available in select modern trade outlets, on major e-commerce platforms, and via quick commerce channels in major metro cities. They are priced at INR 20 and INR 50.
This move comes as part of Doritos broader mission to bring global snacking experiences to Indian consumers, targeting the 18–30 age group in urban and semi-urban areas. The brand now offers a wide range of flavours and formats across five price points, catering to diverse tastes and snacking occasions.
With this launch, Doritos continues its bold journey in India, reaffirming its global leadership and bringing the world’s favourite nacho chip experience closer to home.
